Organizations spend heavily to measure how much their people produce, and far less to find out whether anyone looks at what they produce. In an October essay on danariely.com, behavioral economist Dan Ariely argues that this gap can quietly cost employers more than they realize. A Report Nobody Read Ariely’s starting point is a small bureaucratic moment. His research team, he writes, was required to submit a detailed report to the university, and the team took the assignment seriously. The only feedback that came back was a note pointing out mismatched identification numbers. Nobody engaged with what the report actually…